{"title":"Discovery Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExplore Louisville through scent. The Discovery Collection features modern, unisex fragrances inspired by the city’s distinctive neighborhoods, landmarks, and cultural identity. Each creation captures a unique side of Louisville, designed to be discovered, experienced, and worn year-round.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"nulu","title":"NULU Eau de Parfum — PRE-ORDER","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eNULU PRE-ORDER — LIMITED ALLOCATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 50ml bottle and 10ml travel spray are available to pre-order. Estimated shipping begins December 7, 2026. This is an estimate, not a guaranteed delivery date. Delivery timing depends on the carrier.\u003c\/p\u003e\n\u003cp\u003ePre-order quantities: 15 × 50ml bottles and 50 × 10ml travel sprays. The 2ml sample is not part of this pre-order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eNulu Eau de Parfum\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s2\"\u003e22% Concentration\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eUnisex | Citrus-Aromatic | Fresh \u0026amp; Magnetic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eFragrance Profile\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eTop\u003c\/strong\u003e \u003cstrong\u003eNotes:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Bergamot · Citron · Lemon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eHeart\u003c\/strong\u003e \u003cstrong\u003eNotes:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Clary Sage · Geranium · Ginger · Neroli\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eBase\u003c\/strong\u003e \u003cstrong\u003eNotes:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Amberwood · White Amber · White Musk Accord\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eFresh. Modern. Magnetic.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s3\"\u003eBreathe in the art of NuLu.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e“NULU” is a luminous Eau de Parfum inspired by Louisville’s most visionary neighborhood, where historic charm meets cutting-edge creativity. Known for its art galleries, chef-driven restaurants, and bold spirit of innovation, NuLu is the new heartbeat of the city—and this fragrance bottles that energy in sparkling, skin-hugging form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eIt opens with a radiant burst of Calabrian bergamot, Italian cedrat, and Sicilian lemon—citrus notes as vibrant as the district’s streets. The heart blends Tunisian neroli, Ivory Coast ginger, and French clary sage with African geranium, evoking NuLu’s artistic soul and eclectic edge. The base lingers with Ambrofix™ and a modern white musk accord, leaving a clean, magnetic aura that feels effortlessly fresh and unforgettable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eNULU is an olfactory portrait of a neighborhood that honors its past while daring forward.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e✔ Fresh, modern, magnetic — a fragrance that adapts to any moment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e✔ Balanced for all genders; versatile for day or evening wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e✔ Inspired by Louisville’s most creative neighborhood\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e✔ Crafted with luminous naturals and modern aroma molecules\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e✔ Vegan, cruelty-free, and IFRA-compliant\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eThe Story Behind the Scent\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e“Watching NuLu evolve—from a hidden corner into Louisville’s cultural heartbeat—has been inspiring. I wanted to capture that energy: clean, artistic, modern, and magnetic. This fragrance is my tribute to a neighborhood that reflects the city’s spirit of reinvention.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e— \u003c\/span\u003e\u003cspan class=\"s3\"\u003eJustin Thomas, Co-Founder \u0026amp; Perfumer, 502 Fragrances\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eNULU Eau de Parfum\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s3\"\u003e“Where clean citrus meets luminous woods in a modern artistic blend.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s3\"\u003eCrafted in Louisville. Loved Everywhere.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"502 Fragrances","offers":[{"title":"50ml","offer_id":46923775836212,"sku":"","price":140.0,"currency_code":"USD","in_stock":true},{"title":"10ml","offer_id":47277019758644,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"2ml","offer_id":48081244422196,"sku":null,"price":8.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1478\/5588\/files\/white_nulu_pic.png?v=1773010222"}],"url":"https:\/\/502fragrances.com\/collections\/discovery-collection.oembed","provider":"502 Fragrances","version":"1.0","type":"link"}